Online annual report
2025
Editorial: Message from the Board of Directors and the Executive Board
The editorial of an annual report - together with the annual general meeting - is the show stage for the chairmen of the Board of Directors or Board of Trustees and the Executive Board.
Use the editorial to arouse the addressees' interest in the content. Tease highlights, but briefly and concisely so that the editorial is read in its entirety.
Images are important - and videos offer you even more design options to anchor your message audiovisually with your target group.
Audiovisual messages in the form of videos in particular - such as those produced by the Rodtegg Foundation - require a well thought-out concept as well as sufficient planning and production time.
Anna Meier
Chairwoman of the Board of Directors
Fritz Müller
Director
Looking back: Timeline with highlights from the past financial year
There are very different formats for displaying a timeline, depending on the events to be displayed. Above all, it is important to have a clear visualization that can be scrolled through as easily as possible - even on a smartphone.
September 30, 20XX
September 30, 20XX
Highlight 1
Fall 20XX
Fall 20XX
Highlight 2
By the way: A picture is worth a thousand words.
November 28, 20XX
November 28, 20XX
Highlight 3
December 20, 20XX
December 20, 20XX
Highlight 4
Figures: Infographics and key facts
Figures play a key role in most annual reports. However, as is so often the case, the way in which they are presented is also important here. Well-designed infographics help you to convey facts and figures about your company or organization in a visual and vivid way. In this way, visually rather unattractive statistics can be livened up and made interesting through special forms of presentation.
About us: Board of Directors and Executive Board
The most important players are given their place of honor here. At the very least with a picture, their function and a link to their social media profiles - but possibly also with further information about their role and, for example, a more personal video introduction.
Chairwoman of the Board of Directors
Member of the Board of Directors
Board of Directors
Director
Head of HR and Finance
Head of Marketing and Sales
Highlights: Contributions and focus topics
You can use articles to highlight individual focus topics of your company or highlights from the financial year. In other words, you can consciously influence the image of your company or organization among stakeholders, the media and politicians in your annual report. Here, too, you have a wide range of media at your disposal to spread information about corporate governance, corporate governance practices or sustainability.
Focus topic 1
A focus topic can be briefly teased here. A link takes the reader to a separate page that discusses the topic in detail. This does not only have to be in text form. Images, videos, virtual tours and much more are available in online formats.
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Focus topic 2
At this point, we offer a brief foretaste of another key topic. A link will take the reader to a separate page on which the topic is dealt with in detail. Take advantage of the many possibilities offered by online formats.
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Focus topic 3
Here you have the opportunity to briefly hint at an additional focus topic. If you follow the link, you will land on a page that is so extensive that it probably deserves its own fan club.
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Financial report: balance sheet, income statement and other reports
The financial report is a central component of the annual report. In digital reports, you can highlight lines to get a better overview. The financial situation is presented here, including the balance sheet, income statement and the auditor's report.
Management report
A management report on business performance is a critical analysis of a company's financial and operational performance for a specific financial year. It includes key financial figures such as sales, income statement, balance sheet and cash flow. It also covers business developments, strategic objectives, risk assessments, sustainability efforts and an outlook for the company's future. The purpose of the management report is to provide stakeholders with a transparent overview of the company's performance and strategic direction in order to strengthen stakeholder confidence.
Balance sheet
| CHF 1'000 | Appendix | 31.12.2023 | 31.12.2022 |
|---|---|---|---|
| Cash and cash equivalents | 5'230 | 6'240 | |
| Receivables from services | 2.1 | 9'240 | 9'270 |
| Other current receivables | 36 | 20 | |
| Inventories | 2.2 | 350 | 360 |
| Accrued income and prepaid expenses | 500 | 520 | |
| Total current assets | 15'356 | 16'410 | |
| Financial assets | 145'720 | 150'200 | |
| Property, plant and equipment | 120'200 | 123'400 | |
| Total fixed assets | 265'920 | 273'600 | |
| Total assets | 281'276 | 290'260 |
Income statement
| CHF 1'000 | 2022 | 2023 |
|---|---|---|
| Net revenue | 10'200 | 11'200 |
| Main yield | 29'1290 | 29'270 |
| Other income | 36 | 20 |
| Total | 39'365 | 40'490 |
| Personnel expenses | -23'230 | -26'240 |
| Maintenance costs | -9'240 | -9'270 |
| Other operating expenses | -36 | -20 |
| Depreciation and amortization | -200 | -240 |
| Operating result | 6'659 | 4'720 |
| Financial income | 30 | 35 |
| Financial expenses | -1240 | -1'550 |
| Extraordinary income | 360 | 340 |
| Loss for the year | -1'243 | -1'560 |
Infographics
Infographics should present complex financial data in a concise and understandable way to give readers a quick overview. The following areas and graphics are particularly suitable for this:
- Share of sales in the pie chart
- Profit development in the bar chart
- Sales and cost development in the line chart
- Cash flow in the diagram
- Balance sheet structure in graphical form
- Share price development in the trend line chart
- Key figures in diagrams
